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Informative role of recommender systems in electronic marketplaces : a boon or a vane for competing sellers

Li, Lusi; Chen, Jianqing; Raghunathan, Srinivasan - In: MIS quarterly 44 (2020) 4, pp. 1957-1985

Persistent link: https://www.econbiz.de/10012404011

Screening mechanism when online users have privacy concerns

Jacob, Jagan - In: International journal of revenue management : IJRM 11 (2019) 1/2, pp. 89-125

Persistent link: https://www.econbiz.de/10012252048

The effect of individual online reviews on purchase likelihood

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

Fee or free : when should firms charge for online content?

Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165

Persistent link: https://www.econbiz.de/10011672873

Online cash-back shopping : implications for consumers and e-businesses

Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264

Persistent link: https://www.econbiz.de/10011716893

Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory

Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512

Persistent link: https://www.econbiz.de/10010489692

The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia

Barska, Anetta; Śnihur, Janusz - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 189-209

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …

Persistent link: https://www.econbiz.de/10011419316

Supply-side barriers to cross-border ecommerce in the EU Digital Single Market

Cardona, Mélisande; Martens, Bertin - 2014

Between 2009 and 2012 the percentage of online consumers in the EU who made online purchases in another EU Member State increased from 8 to 11 per cent, below the target of 20 per cent put forward in the EU Digital Agenda. Both, subjective perceptions on the consumer side or objective barriers...

Persistent link: https://www.econbiz.de/10011979955

Effect of eWOM valence on online retail sales

Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209

Persistent link: https://www.econbiz.de/10011665456

Ordering goods and services online in South East European countries : comparison by cluster analysis

Novkovska, Blagica; Dumicic, Ksenija - In: UTMS journal of economics / University of Tourism and … 10 (2019) 2, pp. 163-173

use the internet for ordering goods or services on the level of internet access for households and on the percentage of …

Persistent link: https://www.econbiz.de/10012178811