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Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Maier, Thomas A. - In: International journal of revenue management : IJRM 7 (2013) 3/4, pp. 223-243
Persistent link: https://www.econbiz.de/10010391245
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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Strategic management and online selling : creating competitive advantage with intangible web goods
Royer, Susanne - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002392734
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Internet marketing : readings and online resources
Richardson, Paul - 2001
Persistent link: https://www.econbiz.de/10001486453
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Internet marketing
Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C. - 2001
Persistent link: https://www.econbiz.de/10001545192
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Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick - 2000
Persistent link: https://www.econbiz.de/10001421579
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2000
Persistent link: https://www.econbiz.de/10001448998
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632