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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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Econometric modelling of the consumer's behaviour in order to develop brand management policies
Rădulescu, Corina; Hudea, Oana Simona (Caraman) - In: Economic research 31 (2018) 1,1, pp. 576-591
Persistent link: https://www.econbiz.de/10012486352
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How consumers reconcile discordant food retailer brand images
Beresford, Paul; Hirst, Craig - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
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The influence of features, brand image, brand loyalty, and price point towards purchasing decision (a case study on the users of Samung Galaxy Series in Depok, Indonesia)
Segoro, Waseso; Wahida, Fidiana - In: International journal of applied business and economic … 16 (2018) 1, pp. 59-62
Persistent link: https://www.econbiz.de/10011981688