Brand extensions are always tempting to marketers, and in the case of luxury brands the allure is particularly strong. While the path to luxury brand success may be partly paved with extensions, there are even more examples of brand extension disasters that litter the way. Brand extensions...

Frontmatter -- Contents -- Universities, entrepreneurial ecosystems, and sustainability: An overview -- Part I: Universities and entrepreneurial ecosystems -- Chapter 1 Entrepreneurial ecosystems, learning regions, and the role of universities -- Chapter 2 The dark side of the university’s...