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Consumer behaviour
38
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Brand management
28
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25
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25
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22
Marketingmanagement
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Pitt, Leyland F.
172
Pitt, Leyland
151
Berthon, Pierre R.
108
McCarthy, Ian P.
74
Berthon, Pierre
63
Kietzmann, Jan
28
Caruana, Albert
26
Parent, Michael
25
Plangger, Kirk
21
Campbell, Colin
20
Watson, Richard T.
19
Nel, Deon
18
Robson, Karen
17
Ewing, Michael
14
Kietzmann, Jan H.
11
Berthon, Jean-Paul
10
Hannah, David
10
Mills, Adam J.
10
Chan, Anthony
9
Watson, Richard
9
Campbell, Colin L.
8
Reyneke, Mignon
8
Robertson, Jeandri
8
Salehi-Sangari, Esmail
8
Chakrabarti, Ronika
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Halvorson, Wade
7
Morris, Michael H.
7
Treen, Emily
7
Vella, Joseph
7
DesAutels, Philip
6
Lee, Linda W.
6
Pehlivan, Ekin
6
Steyn, Peter
6
Abratt, Russell
5
Boon, Edward
5
Fedorenko, Ivan
5
Ferguson, Sarah Lord
5
Park, Andrew
5
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Business horizons
58
Business Horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
9
Journal of general management
9
Marketing intelligence & planning
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Journal of advertising research
8
Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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European Journal of Marketing
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European journal of marketing : EJM
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International Journal of Wine Business Research
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7
Journal of engineering and technology management : JET-M
6
Journal of marketing management : MM
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International journal of advertising : the quarterly review of marketing communications
5
Journal of Product & Brand Management
5
Journal of marketing education : JME
5
Marketing Intelligence & Planning
5
The journal of strategic information systems : incorporating International Information Systems
5
European Management Journal
4
International journal of technology marketing : IJTMkt
4
Production planning & control : PPC
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
California management review
3
European management journal : publ. twice a year for the Scottish Business School
3
International Marketing Review
3
International journal of technology management : IJTM
3
International review of entrepreneurship : IRE
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of strategic marketing
3
California management review : CMR
2
Entrepreneurship research journal : ERJ
2
European management journal
2
International journal of enterprise network management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International marketing review
2
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ECONIS (ZBW)
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OLC EcoSci
103
Other ZBW resources
42
RePEc
22
BASE
7
EconStor
2
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351
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10008880092
Saved in:
352
Understanding Consumer Conversations Around Ads in a Web 2.0 World
Campbell, Colin
;
Pitt, Leyland
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10008885211
Saved in:
353
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland
;
Parent, …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10008896798
Saved in:
354
Online communication of brand personality: A study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland
; …
- In:
Journal of general management
35
(
2009
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008311949
Saved in:
355
Teaching About Marketing and Teaching Marketing With Innovative Technology: Introduction to the Special Edition
Granitz, Neil
;
Pitt, Leyland
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10009185441
Saved in:
356
Ad Bites: Toward a Theory of Ironic Advertising
Pehlivan, Ekin
;
Berthon, Pierre
;
Pitt, Leyland
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-427
Persistent link: https://www.econbiz.de/10009187040
Saved in:
357
Creative consumers: awareness, attitude and action
Berthon, Pierre
;
Campbell, Colin
;
Pitt, Leyland
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-508
Persistent link: https://www.econbiz.de/10009801724
Saved in:
358
Get the most out of green IT solutions - Fd:160
Berthon, Pierre
;
Crittenden, Victoria
;
Desaultels, Philip
; …
- In:
Operations research, Management science : OR MS ; the …
51
(
2011
)
5
,
pp. 565-567
Persistent link: https://www.econbiz.de/10009813423
Saved in:
359
Advertising financial services: Introduction to the special issue
Pitt, Leyland
- In:
Journal of financial services marketing : JFSM
16
(
2012
)
3
,
pp. 171-173
Persistent link: https://www.econbiz.de/10009816259
Saved in:
360
Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
Steyn, Peter
;
Pitt, Leyland
;
Chakrabarti, Ronika
- In:
Journal of financial services marketing : JFSM
16
(
2012
)
3
,
pp. 210-220
Persistent link: https://www.econbiz.de/10009816263
Saved in:
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