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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Disruptions, decisions, and destinations : enter the age of 3-D printing and additive manufacturing
Kietzmann, Jan; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 2, pp. 209-215
Persistent link: https://www.econbiz.de/10010497507
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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From instrumentality to emergence in information systems
Watson, Richard T.; Berthon, Pierre R.; Pitt, Leyland F. - In: The Oxford handbook of management information systems : …, (pp. 672-682). 2011
Persistent link: https://www.econbiz.de/10009268614
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin - In: Journal of business research : JBR 62 (2009) 3, pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
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Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele; Berthon, Pierre R.; Edelman, Linda; … - In: Business horizons 59 (2016) 2, pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
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Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.; Hulbert, James M.; Pitt, Leyland F. - 1997
Persistent link: https://www.econbiz.de/10000978951
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143