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83
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Showing
51
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date (oldest first)
51
Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean
;
Kim, Kyungmin
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
Saved in:
52
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
53
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Saved in:
54
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
55
Quo vadis globale Luxusmarkenführung : Status, Trends und Top-Themen für die CMO-Agenda
Meurer, Jörg
;
Manninger, Kilian
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 13-31)
.
2012
Persistent link: https://www.econbiz.de/10009690121
Saved in:
56
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
57
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
58
Luxury brands from a psychoanalytic perspective
Koyama, Taro
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009667682
Saved in:
59
The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
;
Di …
- In:
Interdisciplinary approaches to product design, …
,
(pp. 67-89)
.
2012
Persistent link: https://www.econbiz.de/10009626888
Saved in:
60
Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying
;
Lin, Feng-li
;
Yang, Wen-goang
- In:
Global journal of business research : GJBR
6
(
2012
)
4
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
Saved in:
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