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The role of communication in c...
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Administrative Sciences : open access journal
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Enlightening tourism : ET ; a pathmaking journal
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Journal of Organizational Change Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Building consumer-brand relationship in luxury brand management
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Journal of Enterprising Communities: People and Places in the Global Economy
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Lean thinking in industry 4.0 and services for society
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Management and marketing for improved competitiveness and performance in the healthcare sector
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Sport and tourism : strategies to develop tourist destinations
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The international review of retail, distribution and consumer research
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World Sustainability Series
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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The role of relational marketing in specific contexts of tourism : a luxury hotel management perspective
Sousa, Bruno
;
Magalhães, Filipa Costa
;
Soares, Daniela …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 223-243)
.
2021
Persistent link: https://www.econbiz.de/10012517974
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2
Towards a framework for the global wine tourism system
Santos, Vasco
;
Ramos, Paulo
;
Sousa, Bruno
;
Valeri, Marco
- In:
Journal of organizational change management
35
(
2022
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10013165079
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3
The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas
;
Sousa, Bruno
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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4
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
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5
Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria
;
Sousa, Bruno
;
Belino, Maria
- In:
New techniques for brand management in the healthcare sector
,
(pp. 124-141)
.
2021
Persistent link: https://www.econbiz.de/10012515903
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6
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia
;
Catarino, André
;
Fonseca, …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 158-177)
.
2021
Persistent link: https://www.econbiz.de/10012517962
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7
Web 2.0 technologies and banking management : the Portuguese context
Malheiro, Maria Alexandra
;
Costa, Maria Alice
;
Sousa, Bruno
- In:
Inventi impact: microfinance & banking
(
2020
)
4
,
pp. 216-223
Persistent link: https://www.econbiz.de/10012653749
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8
From shaping of pottery to shaping of a safe tourism : the case of the artisanal routes of Barcelos
Ferreira, Jéssica
;
Sousa, Bruno
;
Gonçalves, Francisco
; …
- In:
Entrepreneurial connectivity : network, innovation and …
,
(pp. 83-96)
.
2021
Persistent link: https://www.econbiz.de/10012660542
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9
Key drivers of performance and profitability in a social business
Steenbergen, Daisy Isabella van
;
Ramos, Paulo
;
Sousa, Bruno
- In:
Sustainable and responsible entrepreneurship and key …
,
(pp. 264-281)
.
2021
Persistent link: https://www.econbiz.de/10012623498
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10
The role of technologies in relationship management and internal marketing : an approach in the health sector
Mendes, Eduarda
;
Sousa, Bruno
;
Gonçalves, Márcia
- In:
Management and marketing for improved competitiveness …
,
(pp. 213-237)
.
2021
Persistent link: https://www.econbiz.de/10012631452
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