The role of relational marketing in specific contexts of tourism : a luxury hotel management perspective
Year of publication: |
2021
|
---|---|
Authors: | Sousa, Bruno ; Magalhães, Filipa Costa ; Soares, Daniela Braga |
Published in: |
Building consumer-brand relationship in luxury brand management. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-4369-6. - 2021, p. 223-243
|
Subject: | Hotellerie | Hotel industry | Tourismusmarketing | Tourism marketing |
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