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Hometown sentiment : CEO hometown identity and company audit fees
Lv, Jingxin; Zhang, Shuang; Zhang, Shuang - In: Managerial auditing journal 37 (2022) 8, pp. 993-1016
Persistent link: https://www.econbiz.de/10013407351
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Transference or severance : an exploratory study on brand relationship quality of China's time-honored brands based on intergenerational influence
He, Jiaxun - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 518-552
Persistent link: https://www.econbiz.de/10003789657
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Humanity and trendiness : key dimensions and differences in brand personality evaluation in Chinese market
He, Jiaxun - In: Journal of Chinese entrepreneurship 2 (2010) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10003963298
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Sincerity, excitement and sophistication : the different effects of perceived brand personality on brand extension evaluation
He, Jiaxun - In: Nankai business review international 3 (2012) 4, pp. 398-412
Persistent link: https://www.econbiz.de/10009692748
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Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun - In: Brand management in emerging markets : theories and practice, (pp. 91-103). 2014
Persistent link: https://www.econbiz.de/10010417744
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Effects of high school closure on education and labor market outcomes in rural China
Zhang, Shuang - In: Economic development and cultural change 67 (2018) 1, pp. 171-191
Persistent link: https://www.econbiz.de/10011928141
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Consumer-brand relationship in the context of Chinese culture : a theoretical construct and empirical study
He, Jiaxun; Lu, Taihong - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 493-513
Persistent link: https://www.econbiz.de/10003923727
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017
Persistent link: https://www.econbiz.de/10011539962
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The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 1-35). 2014
Persistent link: https://www.econbiz.de/10010417755
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Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963