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Optimal promotion strategies of online marketplaces
Cheng, Xianghui; Deng, Shiming; Jiang, Xuan; Li, Yanhai - In: European journal of operational research : EJOR 306 (2023) 3, pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
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The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.; Jensen, Ricard W. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
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Effect of eWOM valence on online retail sales
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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How Does the Distribution of Word-of-Mouth Across Websites Affect Online Retail Sales?
Zhou, Wenqi - 2018
Consumers consistently resort to online Word-of-Mouth (WOM) as an effective remedy for the lack of physical trials in online shopping. Nevertheless, they are confronting relatively different levels of search costs for WOM information depending on the distribution of WOM across websites. This...
Persistent link: https://www.econbiz.de/10012938092
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Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
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The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung; Picazo-Vela, Sergio; Pearson, John M. - In: Journal of internet commerce 12 (2013) 1/4, pp. 131-153
Persistent link: https://www.econbiz.de/10010248475