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The region-of-origin effect on the preferences of financial institution's customers : analysis of the influence of ethnocentrism

García-Gallego, José Manuel; Chamorro Mera, Antonio - In: Business research quarterly : BRQ 19 (2016) 3, pp. 206-218

Persistent link: https://www.econbiz.de/10011698109

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Zolfagharian, Mohammadali; Saldivar, Roberto; Braun, Jakob - In: International marketing review 34 (2017) 2, pp. 330-352

Persistent link: https://www.econbiz.de/10011674288

Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55

Persistent link: https://www.econbiz.de/10012060699

Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk

Nguyen, Phuong V.; Le, Hoang M. P. T.; Tran, Khoa T. - In: International journal of business innovation and research 19 (2019) 2, pp. 139-161

Persistent link: https://www.econbiz.de/10012098716

Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis

Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596

Persistent link: https://www.econbiz.de/10012105199

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

Ethnocentrism and animosity in consumer behavior in Bosnia and Herzegovina and implication for companies

Brkić, Nenad; Čorbo, Miralem; Berberović, Denis - In: Economic review : journal of economics & business 9 (2011) 1, pp. 45-61

This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products … of an individual's animosity,her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism … psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This …

Persistent link: https://www.econbiz.de/10012010522

Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition

Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: International journal of business and globalisation : IJBG 20 (2018) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10011929630

Do ethnocentric consumers really buy local products?

Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: Journal of retailing and consumer services 43 (2018), pp. 139-148

Persistent link: https://www.econbiz.de/10011883184

The country of origin effect on consumer purchase intention : PLS modelling

Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; … - In: International journal of business and globalisation : IJBG 19 (2017) 3, pp. 378-395

Persistent link: https://www.econbiz.de/10011848747