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"Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 34 (2017) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10011658370
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Is returning a product worth my time? : the impact of time cues on consumer product returns
Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 39 (2022) 7, pp. 1413-1427
Persistent link: https://www.econbiz.de/10013280109
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Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training
Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822
Persistent link: https://www.econbiz.de/10013370494
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The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan; Lee, Seojin Stacey - In: Psychology & marketing 32 (2015) 12, pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
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When and why temporal distance matters : the case for goal-directed future consumption
Park, Kiwan - 2004
Persistent link: https://www.econbiz.de/10003778054
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: Electronic word of mouth as a promotional technique : …, (pp. 86-104). 2020
Persistent link: https://www.econbiz.de/10012263251
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Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun; Lee, Kyoungmi; Park, Kiwan - In: Organizational behavior and human decision processes : … 131 (2015), pp. 121-131
Persistent link: https://www.econbiz.de/10011422325