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Fact or fake : information, misinformation and disinformation via social media

Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664

Persistent link: https://www.econbiz.de/10014553349

Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps

Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Journal of retailing and consumer services 60 (2021), pp. 1-17

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Appreciation to and behavior intention regarding upscale ethnic restaurants

Liu, Yide; Hiram Ting; Ringle, Christian M. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 235-256

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To stream or not to stream? : exploring factors influencing impulsive consumption through gastronomy livestreaming

Yu, Cheng; Cheah, Jun-Hwa; Liu, Yide - In: International journal of contemporary hospitality management 34 (2022) 9, pp. 3394-3416

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Customer retention : exploring the effects of relationship layers and perceived indifference

Quach, Sara - In: Journal of consumer behaviour 21 (2022) 3, pp. 543-553

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Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

Chin, Wynne; Cheah, Jun-Hwa; Liu, Yide; Ting, Hiram; … - In: Industrial Management & Data Systems 120 (2020) 12, pp. 2161-2209

Purpose: Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the...

Persistent link: https://www.econbiz.de/10012276935

Guest editorial

Ting, Hiram; Cheah, Jun-Hwa; Lim, Xin-Jean; Ringle, … - In: Young Consumers 22 (2021) 1, pp. 1-9

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Internet service providers' service quality and its effect on customer loyalty of different usage patterns

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Online marketing communications and childhood's intention to consume unhealthy food

Thaichon, Paramaporn; Quach, Sara - In: Australasian marketing journal 24 (2016) 1, pp. 79-86

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The impact of creative competence and project management on longevity of the client-advertising agency relationship

Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286

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