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COVID-19, technology and marketing

Ratten, Vanessa; Thaichon, Park - In: Covid-19, technology and marketing : moving forward and …, (pp. 1-20). 2021

Persistent link: https://www.econbiz.de/10012605436

The dark and bright side of online consumer behavior : editorial

Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449

Persistent link: https://www.econbiz.de/10013275500

Influencer marketing : homophily, customer value co-creation behaviour and purchase intention

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209657

Transforming relationship marketing : strategies and business models in the digital age

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move...

Persistent link: https://www.econbiz.de/10013174874

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Persistent link: https://www.econbiz.de/10012642691

Guest editorial: technologies and relationship marketing

Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

Persistent link: https://www.econbiz.de/10012668411

Digital content marketing as a catalyst for e-WOM in food tourism

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154

Persistent link: https://www.econbiz.de/10012668421

Enrichment for retail businesses : how female entrepreneurs and masculine traits enhance business success

Moudrý, Dann Vít; Thaichon, Park - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238371

Price image and the sugrophobia effect on luxury retail purchase intention

Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012304013

Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb

Thaichon, Park; Surachartkumtonkun, Jiraporn; Singhal, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 407-422

Persistent link: https://www.econbiz.de/10012286212