consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the … third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping … and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further …

selection in the RMG sector is scarce, and existing models fail to explain the paradox of rising exports in Bangladesh despite … international clothing brands. The findings reveal a two-step supplier selection process involving enlistment in a qualified …