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Managerial short-termism : an integrative perspective

Nikolov, Atanas - In: Journal of marketing theory and practice 26 (2018) 3, pp. 260-279

Persistent link: https://www.econbiz.de/10011912870

Marketing experience of CEOs and corporate social performance

Janani, Saeed; Christopher, Ranjit M.; Nikolov, Atanas; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 460-481

Persistent link: https://www.econbiz.de/10013199120

CSR reporting practices : an integrative model and analysis

Friske, Wesley; Nikolov, Atanas; Hoang, Phi - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 138-155

Persistent link: https://www.econbiz.de/10012483450

Can social media influencer (SMI) power influence consumer brand attitudes? : the mediating role of perceived SMI credibility

Nafees, Lubna; Cook, Christy M.; Nikolov, Atanas; … - In: Digital business 1 (2021) 2, pp. 1-10

Social media usage is pervasive, and brands must manage this channel carefully in order to meet their strategic goals. The role of social media influencers (SMI) is progressively becoming crucial for shaping consumer brand attitudes toward the firms’ offerings. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012594512

The limits of mimetic isomorphism : emerging market service providers entering triad markets

Widmier, Scott M.; Nikolov, Atanas; Brouthers, Lance Eliot - In: Journal of international marketing 32 (2024) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10014631133

Internet killed the radio star?

Nikolov, Atanas; Andonova, Yana; He, Yang - In: Journal of marketing communications 29 (2023) 1, pp. 82-95

Persistent link: https://www.econbiz.de/10014232415

The impact of voluntary sustainability reporting on firm value : insights from signaling theory

Friske, Wesley; Hoelscher, Seth A.; Nikolov, Atanas - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 372-392

Persistent link: https://www.econbiz.de/10014251179

Making the grade : an analysis of sustainability reporting standards and Global Reporting Initiative adherence ratings

Friske, Wesley; Nikolov, Atanas; Morgan, Todd - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2098-2108

Persistent link: https://www.econbiz.de/10014531146

The impact of strategic consistecy on market share and ROA

Pleshko, Larry P.; Heiens, Richard A.; Peev, Plamen - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 176-193

Persistent link: https://www.econbiz.de/10010366746

Everyone's a winner : the initiation and effectiveness of an intracollegiate sales competition

Magnotta, Sarah R.; Peev, Plamen; Steffes, Erin - In: Journal of marketing education : JME 42 (2020) 3, pp. 243-256

Persistent link: https://www.econbiz.de/10012391638