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Online Social Capital : Understanding E-Impulse Buying in Practice

Kervenoael, Ronan de; Ozturkcan, Selcen; Palmer, Mark - 2009

Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still …

Persistent link: https://www.econbiz.de/10014209768

Social E-Atmospherics in Practice (or Not) : A French and Turkish Web Designers' Perspectives

Bisson, Christophe; Kervenoael, Ronan de; Ozturkcan, Selcen - 2009

Little is known about the development of social e-atmospherics. And yet, e-atmospherics have motivated an emerging body of research which reports that both better layouts and 'recognized' atmospherics encourage consumers to modify their shopping habits. While the literature has analyzed mainly...

Persistent link: https://www.econbiz.de/10014209772

The Influence of Social E-Atmospherics in Practice : A Website Content Analysis Perspective

Kervenoael, Ronan de; Ozturkcan, Selcen; Bisson, Christophe - 2009

E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is...

Persistent link: https://www.econbiz.de/10014209779

Identification in Hyper-Loyalty Brand Communities

Ozturkcan, Selcen - 2009

For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved...

Persistent link: https://www.econbiz.de/10014209787

The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media

Brabo, Nora Andira; Karif, Andri Irmawan; Lestari, … - 2021

Objective - Brand Xiaomi launched its first smartphone in 2011 and in 2019, Xiaomi become the 4th largest smartphone manufacturer in the world. This extraordinary achievement has brought questions about how their product is marketed and promoted and how consumers are persuaded to buy their...

Persistent link: https://www.econbiz.de/10014086221

Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour : Model Based Approach

Prasath, Rajendran Arun; Veluchamy, Ramanujam; … - 2021

The study analyzed the various dimensions of customers’ opinions about social media advertisement on buying behaviour. The total number of questionnaires distributed in the self-administered survey was 750 sets. A purposive sampling method is applied in this research for selecting the sample....

Persistent link: https://www.econbiz.de/10014086448

Facilitation of Customer Behavior Through Social Media Marketing

Jashi, Charita; Urotadze, Ekaterine - 2021

Sales play a very important role in efficient functioning of market economy. Personal communication has a great importance in selling. This is directed towards, that the seller should assist, should help and convince potential customers to buy the product (service). Trading personnel practically...

Persistent link: https://www.econbiz.de/10014087654

The Role of Social Media Marketing in Attitude Towards Georgian Consumers to Travel Agencies

Urotadze, Ekaterine - 2021

overcoming fierce competition (Safko, 2010). Applying social media marketing is especially in style in the tourism business … needs constructive marketing approaches making certain coverage of the target market to the supreme doable extent (Zeng and … media marketing strategies to involve potential guests (Hays et. al., 2013). Social media support travel agencies to connect …

Persistent link: https://www.econbiz.de/10014087659

How the Middle East used Social Media in 2020

Radcliffe, Damian; Abuhmaid, Hadil - 2021

is already an important part of digital media habits and digital marketing strategies. In 2021, that importance looks set …

Persistent link: https://www.econbiz.de/10014088829

Digital content marketing and EWOM : a mediational serial approach

Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast …

Persistent link: https://www.econbiz.de/10014527165