Similar Search Results

The challenges of Islamic branding: navigating emotions and halal

Wilson, Jonathan A.J.; Liu, Jonathan - In: Journal of Islamic Marketing 2 (2011) 1, pp. 28-42

Purpose – The purpose of this paper is to address the challenges which the concept of halal presents – when attempting to understand how halal ‐conscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014878297

Brand architecture in tourism branding: the way forward for India

Harish, R. - In: Journal of Indian Business Research 2 (2010) 3, pp. 153-165

Purpose – The purpose of this paper is to arrive at a brand architecture model for promoting India as a tourism destination brand, carrying with it a diversity of tourism products and states/regions. Design/methodology/approach – The principal methodology adopted is discursive analysis and...

Persistent link: https://www.econbiz.de/10014874916

Brands – vulnerable entities in an uncertain world

Sen, Tuhin - In: Journal of Indian Business Research 2 (2010) 4, pp. 256-261

‐equipped to deal with the same. Originality/value – The paper shows that a brand's reputation can be protected by branding …

Persistent link: https://www.econbiz.de/10014874922

Crafting an iconic wine: the rise of “cult” Napa

Taplin, Ian M. - In: International Journal of Wine Business Research 28 (2016) 2, pp. 105-119

1980s. By leveraging the growing wine reputation of the region, a small number of new owners used extensive financial … connotations of craft, heritage, reputation and exclusivity. Because they were new, they relied upon experts to rate their wine …

Persistent link: https://www.econbiz.de/10014814415

À votre santé – conceptualizing the AO typology for luxury wine and spirits

Paschen, Jeannette; Paschen, Ulrich; Kietzmann, Jan Henrik - In: International Journal of Wine Business Research 28 (2016) 2, pp. 170-186

Purpose The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market...

Persistent link: https://www.econbiz.de/10014814419

Terroir in the media: the poetry of people, place and palate

Spielmann, Nathalie; Jolly, Sylvie; Parisot, Fabrice - In: International Journal of Wine Business Research 26 (2014) 3, pp. 224-240

Purpose – The purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media frames terroir -marketed products as being qualitatively superior to non- terroir products....

Persistent link: https://www.econbiz.de/10014814448

Strategic winery reputation management – exploring German wine guides

Dressler, Marc - In: International Journal of Wine Business Research 28 (2016) 1, pp. 4-21

variables (collective and firm reputation) the study as well as limits of reputational effects. Design/methodology/approach – A … explore exogenous factors on reputation. Descriptive and regression analyses examine individual and collective reputational … effects for jury grades as proxy for quality and price as the dependent variables. Findings – For collective reputation …

Persistent link: https://www.econbiz.de/10014814450

The development of pub marketing in the UK

Pratten, J.D. - In: International Journal of Wine Marketing 18 (2006) 1, pp. 6-16

Purpose – The purpose of this paper is to look at the changing relationship between brewers and pub owners. The paper considers the acquisition of British public houses by brewers and the introduction of national brands supported by advertising. The recent separation of brewing from pub...

Persistent link: https://www.econbiz.de/10014815383

Benchmarking brand management in the creative industry

Andriopoulos, Constantine; Gotsi, Manto - In: Benchmarking: An International Journal 7 (2000) 5, pp. 360-372

This paper identifies benchmarks in relation to brand management practices in the creative industry. Based on the findings of three case studies we propose an empirical framework explaining the interrelationships among five employee management practices, individual/team creativity and corporate...

Persistent link: https://www.econbiz.de/10014683142

Branding: perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise J.; Giesen, J. Martin; … - In: Competitiveness Review: An International Business Journal 22 (2012) 3, pp. 251-260

Purpose – The purpose of this study is to determine the extent that extrinsic product attributes (brand name/packaging) influence consumers' perceptions and resulting evaluation of intrinsic product attributes, quality, and purchase intention. Design/methodology/approach – A 2 (brand) x 2...

Persistent link: https://www.econbiz.de/10014702281