Iqbal, Muhammad Jawad; Rasli, Amran Mohammed; Hassan, Ibn e - In: Pakistan journal of commerce and social sciences 6 (2012) 1, pp. 168-184
. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or … attributes on brand image. The components used in the study are awareness, acceptance, prestige, incentives and quality. The … result also shows that the image of the university has four key constructing factors which are quality, prestige, financial …
