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The little engines that could : game industry platforms and the new drivers of digitalization

Mattila, Juri; Seppälä, Timo; Salakka, Kaisa - 2021

Persistent link: https://www.econbiz.de/10012802865

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

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Digital touch in sponsorship : getting closer to the brand through virtual reality

Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771

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Honesty in virtual communication

Nieken, Petra; Walther, Sven - 2024

Remote work arrangements and increased virtual communication are commonplace. Particularly in organizations, virtual communication has become an essential tool for collaboration and exchanging information. Virtual communication channels, such as text or video messages, provide different levels...

Persistent link: https://www.econbiz.de/10014528213

Editorial: digital and virtual world research on brands and marketing development

Lim, Lynn L. K.; Melewar, T. C. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 1-3

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Redistributed consumer desire in digital virtual worlds of consumption

Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579

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The relationship between ownership and possession : observations from the context of digital virtual goods

Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70

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Solving the crisis of immediacy : how digital technology can transform the customer experience

Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420

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Motion generation and virtual simulation in a digital environment

Kuo, Chien-fu; Wang, Mao-jiun J. - In: International journal of production research 50 (2012) 22, pp. 6519-6529

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A virtual glovebox for the digital enterprise

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