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Potential sport tourists' decision-making during the pandemic
Cho, Heetae; Joo, Dongoh; Koh, Jin Kai - In: Marketing intelligence & planning 40 (2022) 5, pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
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Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey; Uhrig, Richard - In: Journal of sports economics 24 (2023) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
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Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan; Scola, Zach; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
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"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
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How much are fans willing to pay to help "their" soccer clubs to overcome a crisis? : an analysis of central European fans during the COVID-19 pandemic
Lintumäki, Petri; Walcher, Clemens; Schnitzer, Martin - In: Journal of risk and financial management : JRFM 15 (2022) 12, pp. 1-13
massive financial impact on professional team sports clubs. Particularly, many smaller clubs that are more dependent on match …
Persistent link: https://www.econbiz.de/10014284395
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023
Persistent link: https://www.econbiz.de/10014321522
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Unconditioned superstition and sports bar fans
Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131
Persistent link: https://www.econbiz.de/10011453979