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Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention

Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 275-297

Persistent link: https://www.econbiz.de/10014299252

Fan engagement behavior : validation of a theory-based scale

Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; … - In: Journal of sport management : the official journal of … 38 (2023) 2, pp. 133-150

Persistent link: https://www.econbiz.de/10014487033

What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter

Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76

Persistent link: https://www.econbiz.de/10014447584

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

Persistent link: https://www.econbiz.de/10013504771

How can customers cope with cognitive demands of professional services? : the role of employee coping support

Garbas, Janina; Blaurock, Marah; Büttgen, Marion; … - In: Psychology & marketing 40 (2023) 5, pp. 867-887

Persistent link: https://www.econbiz.de/10014290866

Customer engagement in idea contests : emotional and behavioral consequences of idea rejection

Schaarschmidt, Mario; Dose, David - In: Psychology & marketing 40 (2023) 5, pp. 888-909

Persistent link: https://www.econbiz.de/10014290868

Observing customer stress and engagement : an intercultural perspective

Temerak, Mohamed Sobhy; Zhang, Ruby Wenjiao; Lages, … - In: Psychology & marketing 40 (2023) 5, pp. 910-925

Persistent link: https://www.econbiz.de/10014290869

Exploring customer engagement on social networking sites : a qualitative research enquiry

Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28

Persistent link: https://www.econbiz.de/10014308599

Re-patronage on chain stores : mediating and moderating role of customer engagement and experiential value

Liao, Shu-Hsien; Hu, Da-Chian; Hou, Szu-Yu - In: Total quality management & business excellence 35 (2024) 9/10, pp. 1076-1097

Persistent link: https://www.econbiz.de/10015048892

Hedonic and utilitarian drivers of customer engagement

Żyminkowska, Katarzyna - In: Central European business review : CEBR 7 (2018) 4, pp. 15-33

Persistent link: https://www.econbiz.de/10011965734

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