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Performing place promotion : on implaced identity in marketized geographies
Andéhn, Mikael; Hietanen, Joel; Lucarelli, Andrea - In: Marketing theory 20 (2020) 3, pp. 321-342
Persistent link: https://www.econbiz.de/10012271443
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Reimaging society through retail practice
Hietanen, Joel; Mattila, Pekka; Schouten, Antti; … - In: Journal of retailing 92 (2016) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10011629484
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Assessing the societal impact of research : the relational engagement approach
Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011690541
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Réflexion autour du positionnement de la vidéographie comme outil de théorisation
Rokka, Joonas; Hietanen, Joel - In: Recherche et applications en marketing 33 (2018) 3, pp. 128-146
Persistent link: https://www.econbiz.de/10012024165
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Against the implicit politics of service-dominant logic
Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan - In: Marketing theory 18 (2018) 1, pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
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Companion for the videography "Monstrous organizing - the dubstep electronic music scene"
Hietanen, Joel; Rokka, Joonas - In: Organization : the critical journal of organization, … 25 (2018) 3, pp. 320-334
Persistent link: https://www.econbiz.de/10011888266
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Special issue: screening marketing: videography and the expanding horizons of filmic research
Rokka, Joonas (ed.); Hietanen, Joel (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011932147
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Screening marketing: videography and the expanding horizons of filmic research : editorial
Rokka, Joonas; Hietanen, Joel; Brownlie, Douglas - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 421-431
Persistent link: https://www.econbiz.de/10011934542
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More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel; Andéhn, Mikael - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 539-556
Persistent link: https://www.econbiz.de/10011934560
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Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel; Murray, Jeff B.; Sihvonen, Antti; … - In: Marketing theory 20 (2020) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10012201546