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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10012819749

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709

Gamification as a marketing strategy for Garuda Indonesia loyalty program

Widyani, Donafeby; Casidy, Riza - 2021

Persistent link: https://www.econbiz.de/10012659418

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

A multilevel investigation of the role of retail stores in cross-border shopping

Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853

Persistent link: https://www.econbiz.de/10011517477

Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members

Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782

Persistent link: https://www.econbiz.de/10010469262

Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

Persistent link: https://www.econbiz.de/10010408384

The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs

Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10012800185

Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty

Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125

Persistent link: https://www.econbiz.de/10012241380

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