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The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

A review of the relationships and impact of market orientation and market positioning on organisational pferformance

Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512

Persistent link: https://www.econbiz.de/10010207290

The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline

Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254

Persistent link: https://www.econbiz.de/10012497122

Let's make a start : from marketing to markets?

Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248

Persistent link: https://www.econbiz.de/10011596820

Towards a theory on the place of goods and services in Islamic marketing

Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182

Persistent link: https://www.econbiz.de/10011989251

A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

Some reflections on the state of business-to-business marketing research

Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10013359015

Digital sport marketing

Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021

Persistent link: https://www.econbiz.de/10012585821