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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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Word of mouth and social media : introduction
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014
Persistent link: https://www.econbiz.de/10010409817
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Word of mouth and social media
Kimmel, Allan J. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010413386
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Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong; Kitchen, Philip J.; Shih Shiuan Chew - In: The journal of consumer marketing 27 (2010) 6, pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930