Non-hierarchical cluster analysis for panel data is known to be hampered by structural preservation, computational complexity and efficiency, and dependency problems. Resolving these issues becomes increasingly important as efficient collection and maintenance of panel data make application more...

This study investigates the position of Turkey compared to the member countries of the European Union in terms of healthcare indicators and aims to determine its similarities and/or differences from them. Multidimensional Scaling Analysis (MDSA) and NonHierarchical Cluster Analysis (NHCA) have...

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...

No other sector in the economy influences business decisions like professional services, and while large commercial firms are major contributors to economies and employ highly educated people, they also engage teams of marketers who frequently work across national and international boundaries to...

This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media. The methodology used was the literrature review....

The study finds how IMC influence the consumer decision to buy internet services; which include (internet marketing, public relations, advertising, sales promotion, direct marketing). Questionnaire were used for data collection and 435 questionnaires were distributed among Mobilink service...

The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium...

The problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management...