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12,195
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Esch, Franz-Rudolf
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Melewar, T. C.
77
Ahlert, Dieter
68
Swoboda, Bernhard
68
Meffert, Heribert
67
Huber, Frank
63
Keller, Kevin Lane
60
Grewal, Dhruv
58
Bruhn, Manfred
56
Tomczak, Torsten
50
Bang, Nguyen
49
De Chernatony, Leslie
49
Bauer, Hans H.
48
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
46
Pantano, Eleonora
46
Rudolph, Thomas
46
Schramm-Klein, Hanna
46
Städtler, Arno
46
Merrilees, Bill
45
Rajagopal
43
Zentes, Joachim
42
Phau, Ian
40
Wiedmann, Klaus-Peter
40
Richards, Timothy J.
39
Foroudi, Pantea
38
Morschett, Dirk
38
Alexander, Nicholas
37
Schmidt, Holger J.
37
Thurik, Adriaan R.
36
Han, Heesup
35
Verhoef, Peter C.
35
Ind, Nicholas
34
Karatepe, Osman M.
34
Tietz, Bruno
34
Fernie, John
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Fournier, Susan
33
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Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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Institut für Handelsforschung <Köln>
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European Centre for the Development of Vocational Training
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Institute for the Study of Labor (IZA)
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
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Europäische Kommission / Statistisches Amt
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USA / Bureau of the Census
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Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
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HAL
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Edward Elgar Publishing
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Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
9
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9
Springer Gabler <Firma>
9
Springer International Publishing
9
University of Western Sydney
9
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
8
College of Business
8
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8
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IGI Global
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Journal of retailing and consumer services
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Journal of business research : JBR
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The journal of brand management : an international journal
567
SpringerLink / Bücher
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The journal of product & brand management
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Journal of retailing
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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European journal of operational research : EJOR
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International journal of production economics
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International journal of hospitality management
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Journal of marketing
181
European journal of marketing : EJM
180
Psychology & marketing
170
International Journal of Retail & Distribution Management
168
Management science : journal of the Institute for Operations Research and the Management Sciences
155
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
Marketing intelligence & planning
145
Journal of the Academy of Marketing Science
143
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of strategic marketing
142
Journal of Product & Brand Management
138
Asia Pacific journal of marketing and logistics
136
Journal of marketing management : MM
130
Journal of marketing communications
121
Cogent business & management
117
NBER working paper series
116
Springer eBook Collection
115
Strategic Direction
114
International journal of retail and distribution management
113
Journal of marketing research : JMR
108
Journal of promotion management : JPM
107
Working paper / National Bureau of Economic Research, Inc.
107
Marketing letters : a journal of research in marketing
106
The service industries journal
98
Journal of promotion management : innovations in planning and applied research
97
European Journal of Marketing
95
NBER Working Paper
93
The IUP journal of brand management : IJBRM
93
Research
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,759
RePEc
1,114
Other ZBW resources
1,113
EconStor
331
BASE
98
USB Cologne (business full texts)
48
OLC EcoSci
12
ArchiDok
5
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1
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
2
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
3
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
4
Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Do the long-run category demand effects of retailer promotions vary across store types?
Günter, Tobias Maria
;
Klapper, Daniel
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10003461561
Saved in:
7
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
8
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
9
Faszination Visual Merchandising : [mit intelligenten Gestaltungskonzepten zum Erfolg]
Rosenthal, Peter
;
Koller, Lars David
-
2002
Persistent link: https://www.econbiz.de/10008657076
Saved in:
10
Let me tell you a store : perspectives on retail strategy and design
Vries, Jos de
-
2008
Persistent link: https://www.econbiz.de/10009410933
Saved in:
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