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The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
Bonnin, Gaël - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132277
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
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Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
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Consumer's perceived risk reduction by 3D virtual model
Shim, Soo In; Lee, Yuri - In: International journal of retail & distribution management 39 (2011) 12, pp. 945-959
Persistent link: https://www.econbiz.de/10009407635
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How perceived security risk influences acceptance of virtual shopping walls
Jahn, Steffen; Langer, Ann-Christin; Elshiewy, Ossama; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10012487273
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How Augmented Reality (Ar) Experience Affects Purchase Intention in Sport E-Commerce : Roles of Perceived Diagnosticity, Psychological Distance, and Perceived Risks
Uhm, Jun-Phil; Kim, Sanghoon; Do, Chanwook; Lee, Hyun-Woo - 2022
How does augmented reality affect consumers’ online purchase intentions? Drawing on media richness theory and construal level theory, the authors hypothesized augmented reality should improve consumers’ perceptions of diagnosticity, psychological distance, risks, and purchase intention...
Persistent link: https://www.econbiz.de/10013297026
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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; … - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 260-284
Persistent link: https://www.econbiz.de/10012209451