Menet, Gabriela; Szarucki, Marek - In: Journal of risk and financial management : JRFM 13 (2020) 10/223, pp. 1-23
The paper´s objective is to investigate the impact of value proposition co-creation on international customer satisfaction in the airsoft industry. This empirical paper aims at answering a question "Which factors influence satisfaction of the international customers involved in the process of...