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Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

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Marketing your university on social media : a content analysis of Facebook post types and formats

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Digital marketing : the opportunity and the imperative

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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany

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Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew - 2022

Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing --...

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The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

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