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Student engagement : a multiple layer phenomenon
Conduit, Jodie; Karpen, Ingo O.; Farrelly, Francis - In: Making a difference through marketing : a quest for …, (pp. 229-245). 2016
Persistent link: https://www.econbiz.de/10011531428
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Epilogue to the special issue and reflections on the future of engagement research
Hollebeek, Linda D.; Conduit, Jodie; Sweeney, Jill; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 586-594
Persistent link: https://www.econbiz.de/10011483191
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Organisational capabilities for customer participation in health care service innovation
Sharma, Shikha; Conduit, Jodie; Hill, Sally Rao - In: Australasian marketing journal 22 (2014) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10010427972
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Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie; Matanda, Margaret Jekanyika; Mavondo, … - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1320-1352
Persistent link: https://www.econbiz.de/10010433921
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath; Biscaia, Rui; Yoshida, Masayuki; … - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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Collective empowerment in online communities : conceptualization, scale refinement, and validation
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
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Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018
Persistent link: https://www.econbiz.de/10011715076