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Marketing management
Davis, Kenneth Rexton - 1966 - 2. ed.
Persistent link: https://www.econbiz.de/10002076067
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Marketing practice
White, Percival; Hayward, Walter S. - 1924
Persistent link: https://www.econbiz.de/10003003902
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-86). 2003
Persistent link: https://www.econbiz.de/10001725087
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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann; Saatkamp, Jörg - In: Marketing : ZFP ; journal of research and management 24 (2002) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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Marketing-Management : Märkte, Marktinformationen und Marktbearbeitung
Sander, Matthias - 2004
Persistent link: https://www.econbiz.de/10001761212
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10001762092
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Marketing ; [Hauptbd.]
Böcker, Franz; Helm, Roland - 2003 - 7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001765970
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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Marketing strategic planning and the theory of the firm
Anderson, Paul F. - In: Journal of marketing 46 (1982) 2, pp. 15-26
Persistent link: https://www.econbiz.de/10001834499