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ROI of AI : Effectiveness and...
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11
Modellierung und
Messung
des Return on Investments von Marketing-Maßnahmen
Wübbenhorst, Klaus L.
;
Bosch, Volker
- In:
Essener Beiträge zur empirischen Wirtschaftsforschung …
,
(pp. 293-306)
.
2012
Persistent link: https://www.econbiz.de/10009513724
Saved in:
12
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
13
Breaking the
measurement
and evaluation deadlock : a new approach and model
Macnamara, Jim
- In:
Journal of communication management : an international …
19
(
2015
)
4
,
pp. 371-387
Persistent link: https://www.econbiz.de/10011449024
Saved in:
14
Social return on investment analysis : measuring the impact of social investment
Then, Volker
;
Schober, Christian
;
Rauscher, Olivia
; …
-
2017
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011739878
Saved in:
15
Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R.
-
2012
industry and marketing challenge. It demystifies how marketers can significantly improve their
measurement
and management … the key issues surrounding the
measurement
of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
Saved in:
16
From corporate social responsibility to social entrepreneurship : a new methodology
Asensio, Eva
;
Perán, Jesús
;
Rodríguez, Yolanda
- In:
Handbook of research on social entrepreneurship and …
,
(pp. 78-92)
.
2016
Persistent link: https://www.econbiz.de/10011495177
Saved in:
17
Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne
;
Schlegelmilch, Bodo B.
;
Mone, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 100-108
Persistent link: https://www.econbiz.de/10011447497
Saved in:
18
Measuring the employer's return on investments in traning : evidence from the literature
Bartel, Ann
- In:
Industrial relations : a journal of economy & society
39
(
2000
)
3
,
pp. 502-524
Persistent link: https://www.econbiz.de/10001521990
Saved in:
19
How companies can measure the success of their relationship marketing investments
Palmatier, Robert
;
Gopalakrishna, Srinath
;
Houston, Mark
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003854940
Saved in:
20
The green scorecard : measuring the return on investment in sustainability initiatives
Phillips, Patricia Pulliam
-
2011
Persistent link: https://www.econbiz.de/10008746825
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