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9
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8
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91
Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - On the Efficiency of Internet Markets for Consumer Good...
Ratchford, Brian T.
;
Pan, Xing
;
Shankar, Venkatesh
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10007032605
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92
An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.
;
Shankar, Venkatesh
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
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93
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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94
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
Saved in:
95
Network effects and competition: an empirical analysis of the home video game industry
Shankar, Venkatesh
;
Bayus, Barry L.
- In:
Strategic management journal
24
(
2003
)
4
,
pp. 375-384
Persistent link: https://www.econbiz.de/10006821860
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96
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
3
,
pp. 271
Persistent link: https://www.econbiz.de/10006921939
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97
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh
;
Krishnamurthi, Lakshman
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
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98
A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...
Shankar, Venkatesh
;
Berry, Leonard L.
;
Dotzel, Thomas
- In:
Harvard business review : HBR
(
2009
),
pp. 94-99
Persistent link: https://www.econbiz.de/10008327402
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99
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
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100
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P.K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10008244599
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