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9
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8
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8
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6
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ECONIS (ZBW)
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51
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
52
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
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53
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
54
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
55
Special issue: innovations in retailing
Shankar, Venkatesh
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009269286
Saved in:
56
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
Saved in:
57
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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58
Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc
;
Shankar, Venkatesh
;
Clement, Michel
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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59
Recent trends and emerging practices in retailer pricing
Bolton, Ruth N.
;
Shankar, Venkatesh
;
Montoya, Detra Y.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 255-269)
.
2006
Persistent link: https://www.econbiz.de/10003146725
Saved in:
60
Adaptive innovation management
Shankar, Venkatesh
;
Spanjol, Jelena
- In:
The agile enterprise : reinventing your organization …
,
(pp. 151-166)
.
2005
Persistent link: https://www.econbiz.de/10003166199
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