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10
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Sort
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date (oldest first)
1
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
2
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Tourist satisfaction toward halal tourism : the role of tourism governance and branding
Haryanto, Rudy
;
Anwar, Mohammad Muhlis
;
Harisah, Harisah
; …
- In:
Journal of Islamic marketing
15
(
2024
)
9
,
pp. 2229-2244
Persistent link: https://www.econbiz.de/10015064023
Saved in:
5
Branding of Tourist Destination : A Case Study of Manipur in
India
Akoijam, Sunildro
-
2017
Manipur is a state situated in the Eastern-most corner of Northeast
India
. The state shares borders with other …
Persistent link: https://www.econbiz.de/10012964054
Saved in:
6
A structural analysis of destination brand equity in mountainous tourism destination in northern
India
Kaushal, Vikrant
;
Sharma, Suman
;
Reddy, G Mahender
- In:
Tourism and hospitality research : THR
19
(
2019
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10012165733
Saved in:
7
A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of
India
Padhi, Soumya Ranjan
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
Saved in:
8
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata,
India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
9
A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry
Dhiman, Praveen
;
Arora, Sangeeta
- In:
Journal of innovation & knowledge : JIK
5
(
2020
)
3
,
pp. 200-209
, operating in five major tourist destinations of Northern
India
. The main thrust of the study is to gauge employees' perspectives …
Persistent link: https://www.econbiz.de/10012239052
Saved in:
10
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in
India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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