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The 1-in-X effect in perceptio...
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Attribute resemblance and preference for products : moderating effect of attribute familiarity
Suk, Kwanho
- In:
Asia marketing journal
25
(
2023
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10014309166
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2
The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho
;
Yoon, Song-oh
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
Saved in:
3
Disambiguating the role of ambiguity in perceptual assimilation and contrast effects
Lee, Michelle P.
;
Suk, Kwanho
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 890-897
Persistent link: https://www.econbiz.de/10003945198
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4
The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
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5
The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
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6
The moderating role of decision task goals in attribute weight convergence
Suk, Kwanho
;
Yoon, Song-oh
- In:
Organizational behavior and human decision processes : …
118
(
2012
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10009544337
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7
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
8
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
9
The effect of package shape on calorie estimation
Koo, Jieun
;
Suk, Kwanho
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 856-867
Persistent link: https://www.econbiz.de/10011634086
Saved in:
10
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
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