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Segmenting the bottom of the p...
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1
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1
Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
Saved in:
2
Defining a base of the pyramid strategy
Landrum, Nancy E.
- In:
International journal of business and emerging markets …
6
(
2014
)
4
,
pp. 286-297
Persistent link: https://www.econbiz.de/10010508069
Saved in:
3
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
4
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
5
An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
Saved in:
6
Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
Saved in:
7
WaterHealth International : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya
;
Purkayastha, Debapratim
- In:
Case studies in social entrepreneurship and sustainability
,
(pp. 256-290)
.
2011
Persistent link: https://www.econbiz.de/10009244941
Saved in:
8
WaterHealth international : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya
;
Purkayastha, Debapratim
- In:
The IUP journal of entrepreneurship development : IJED
12
(
2015
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10011524633
Saved in:
9
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
Saved in:
10
Is the bottom of the pyramid really for you?
Karamchandani, Ashish
;
Kubzansky, Mike
;
Lalwani, Nishant
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 107-111
Persistent link: https://www.econbiz.de/10008904854
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