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Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
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AI automation and retailer regret in supply chains
Li, Meng; Li, Tao - In: Production and operations management : the flagship … 31 (2022) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10013163762
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Do you mind if I ask you a personal question? : how AI service agents alter consumer self-disclosure
Kim, Tae Woo; Jiang, Li; Duhachek, Adam; Lee, Hyejin; … - In: Journal of service research 25 (2022) 4, pp. 649-666
Persistent link: https://www.econbiz.de/10013396030
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All creatures great and small : a review and typology of employee-animal interactions
Quan, Shawn Xiaoshi; Lam, Carisa; Schabram, Kira; Yam, … - In: Journal of management 50 (2024) 1, pp. 380-411
Persistent link: https://www.econbiz.de/10014578358
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Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence
Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834
revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …
Persistent link: https://www.econbiz.de/10012503258
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Customer emotions in service robot encounters : a hybrid machine-human intelligence approach
Filieri, Raffaele; Lin, Zhibin; Li, Yulei; Lu, Xiaoqian; … - In: Journal of service research 25 (2022) 4, pp. 614-629
Persistent link: https://www.econbiz.de/10013396024
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Functionality, emotion, and acceptance of Artificial Intelligence virtual assistants : the moderating effect of social norms
Du, Xiaomin; Zhao, Xinran; Wu, Chia-Huei; Feng, Kesha - In: Journal of global information management 30 (2022) 7, pp. 1-21
Persistent link: https://www.econbiz.de/10012800019
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The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
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Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 6, pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
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Blame the bot : anthropomorphism and anger in customer-chatbot interactions
Crolic, Cammy; Thomaz, Felipe; Hadi, Rhonda; Stephen, … - In: Journal of marketing 86 (2022) 1, pp. 132-148
Persistent link: https://www.econbiz.de/10012794738