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Communication during pandemic : who should tweet about COVID and how?

Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453

Persistent link: https://www.econbiz.de/10014553100

The impact of company-generated posts with crisis-related content on online engagement behavior

Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304134

The impact of COVID-19 on online product reviews

Kutlubay, Omer Cem; Cicek, Mesut; Yayla, Serdar - In: The journal of product & brand management 32 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013552929

Comparative study of deep learning models for analyzing online restaurant reviews in the era of the COVID-19 pandemic

Luo, Yi; Xu, Xiaowei - In: International journal of hospitality management 94 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012495041

Cutting-edge research in social media and interactive marketing : a review and research agenda

Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944

Persistent link: https://www.econbiz.de/10015062986

Online video sharing and revenues during the pandemic : evidence from musical stream data

Mourelatos, Evangelos; Mourelatos, Haris - 2022

This study examines how instant online video sharing affects artists' musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists' streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.

Persistent link: https://www.econbiz.de/10012816850