Corporate social responsibility (CSR) has become an integral part of brand strategy for firms. However, the important question of whether CSR initiatives have an impact on brand sales remains unanswered. While meta-analyses suggest a small, positive effect of CSR on various measures of firm...

Although most consumer self-control decisions are made individually, they are rarely made in isolation. Temptations are often simultaneously encountered by multiple members of a group or dyad and thereby susceptible to social influence. However, little is known about these “parallel”...