A quiet disquiet : anxiety and risk avoidance due to nonconscious auditory priming
Year of publication: |
2019
|
---|---|
Authors: | Lowe, Michael L. ; Loveland, Katherine E. ; Krishna, Aradhna |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 159-179
|
Subject: | nonconscious priming | sensory marketing | atmospherics | advertising | sound | risk |
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