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An analysis of celebrity repositioning through reality television
Kabra, Shradha; Dass, Sumanjit; Popli, Sapna - In: Arts and the market : AAM 12 (2022) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
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Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
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Celebrity attraction in the minors : the case of Tim Tebow
Paul, Rodney J.; Garrett, Charles; Barbuto, Cody; … - In: Journal of economics and finance 43 (2019) 4, pp. 795-812
Persistent link: https://www.econbiz.de/10012385216
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Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do; Campos, Roberta Dias; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
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Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo; Park, Jaejin - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
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The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Kim, Bora; Lee, Seoki - In: Journal of business research : JBR 139 (2022), pp. 869-880
Persistent link: https://www.econbiz.de/10013194292
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Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene; Al-Mudahka, Lolwah - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 202-219
Persistent link: https://www.econbiz.de/10014318258