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, satisfaction, trust, perceived usefulness, social commerce performance, and the direct effect of social media use on social … of use, satisfaction, and trust significantly impact social media use. The result also show that social media use …Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-sized enterprises in Malaysia have …
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The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...
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