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Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D

Arunachalam S; Ramaswami, Sridhar N.; Patel, Pankaj; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 927-946

Persistent link: https://www.econbiz.de/10013399678

Does consumer privacy act influence firm performance in the retail industry? : evidence from a US state-level law change

Pantel, Pankaj C.; Oghazi, Pejvak; Arunachalam S - In: Journal of business research : JBR 162 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014302545

Digital readiness of small and medium enterprises in emerging markets : the construct, propositions, measurement, and implications

Pingali, Srinivas R.; Singha, Sumanta; Arunachalam S; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014304037

New Product Introductions for Low-Income Consumers in Emerging Markets

S, Arunachalam - 2020

Facing growth pressures, firms attempt to target the large low-income consumer segment present in emerging markets. This multi-method study develops research insights regarding consumer-, retailer-, firm-, category- and country-level factors that enhance the acceptability, awareness,...

Persistent link: https://www.econbiz.de/10012847570