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Segmenting caregivers to gain insights for social marketing program design

Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017

Persistent link: https://www.econbiz.de/10011557946

Why we need segmentation when designing social marketing programs

Rundle-Thiele, Sharyn; Dietrich, Timo; Kubacki, Krzysztof - In: Segmentation in social marketing : process, methods and …, (pp. 197-214). 2017

Persistent link: https://www.econbiz.de/10011558075

College binge drinking : a new approach

Kubacki, Krzysztof; Siemieniako, Dariusz; … - In: The journal of consumer marketing 28 (2011) 3, pp. 225-233

Persistent link: https://www.econbiz.de/10009230990

Supporter loyalty : conceptualization, measurement, and outcomes

Wymer, Walter; Rundle-Thiele, Sharyn - In: Nonprofit and voluntary sector quarterly 45 (2016) 1, pp. 172-191

Persistent link: https://www.econbiz.de/10011452022

No pain, no gain : insights into changing individual volitional behaviour

Arli, Denni; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 170-187

Persistent link: https://www.econbiz.de/10011493109

A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158

Persistent link: https://www.econbiz.de/10011382792

A theoretical approach to segmenting children's walking behaviour

Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10011382795

Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights

Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...

Persistent link: https://www.econbiz.de/10012396180

Challenges in conducting social marketing-based alcohol prevention trials in schools

Stock, Christiane; Dietrich, Timo; Vallentin-Holbech, Lotte - In: Stakeholder involvement in social marketing : …, (pp. 72-88). 2021

Persistent link: https://www.econbiz.de/10012419442

Influencing tourists' pro-environmental behaviours : a social marketing application

Tkaczynski, Aaron; Rundle-Thiele, Sharyn; V. Dao Truong - In: Tourism management perspectives : TMP 36 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012421375