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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: European journal of marketing 56 (2022) 3, pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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Do not put the blame on me : asymmetric responses to service outcome with autonomous vehicles versus human agents
Pozharliev, Rumen; De Angelis, Matteo; Donato, Carmela; … - In: Journal of consumer behaviour 22 (2023) 2, pp. 455-467
Persistent link: https://www.econbiz.de/10014251322
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I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario; … - In: Journal of retailing 99 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca; Ordenes, Francisco Villarroel - In: Journal of marketing 88 (2024) 4, pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
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How trust and attachment styles jointly shape job candidates' AI receptivity
Deriu, Valerio; Pozharliev, Rumen; De Angelis, Matteo - In: Journal of business research : JBR 179 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014555866
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How sensory language shapes influencer's impact
Rizzoni, Giovanni; Berger, Jonah; De Angelis, Matteo; … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 810-825
Persistent link: https://www.econbiz.de/10014444206
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Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
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Attachment styles moderate customer responses to frontline service robots : Evidence from affective, attitudinal, and behavioral measures
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario; … - In: Psychology & Marketing 38 (2021) 5, pp. 881-895
Persistent link: https://www.econbiz.de/10012535709