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The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut; Sahoo, Debajani; Sreejesh, S.; Paul, Justin - In: Journal of advertising research 61 (2021) 3, pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
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Trade credit research before and after the global financial crisis of 2008 : a bibliometric overview
Pattnaik, Debidutta; Hassan, M. Kabir; Kumar, Satish; … - In: Research in international business and finance 54 (2020), pp. 1-24
Persistent link: https://www.econbiz.de/10012581395
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Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C; Sreejesh, S.; Paul, Justin - In: International journal of hospitality management 96 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish; Paul, Justin; Kaurav, Rahul Pratap Singh - In: Journal of marketing communications 27 (2021) 5, pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
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The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal; Arora, Rakhi; Paul, Justin - In: Journal of consumer behaviour 21 (2022) 3, pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
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Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh; Paul, Justin; Baber, Ruturaj - In: Journal of consumer behaviour 21 (2022) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
Dash, Ganesh; Paul, Justin - In: Technological forecasting & social change : an … 173 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013203554
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Mobile shoppers' response to Covid-19 phobia, pessimism and smartphone addiction : does social influence matter?
Chopdar, Prasanta Kr.; Paul, Justin; Prodanova, Jana - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013205327